UBER HK

Trust「信任」is used as the theme for the promotion video of international transport app"Uber".

The video invited Hong Kongers from all walks of life, Hong Kong professional boxer Rex Tso, marketing guru Vincent Tsui (徐緣), 'Father of Lan Kwai Fong' Allan Zeman, independent singer Gladys Li and Uber’s riders and driver-partners to share why they put their trust in Uber.

The promotion video created a friendly and reliable image of Uber.

Uber Trust「信任」: Text

KEY IMAGES

What I Did

Video Still	Video Still I helped with concept development of this campaign video.	Hong Kong professional boxer Rex Tso
'Father of Lan Kwai Fong' Allan Zeman I helped with interviewing and preparing the celebrities for shooting.	Marketing guru Vincent Tsui (徐緣) I helped with contacting and aligning these celebrities' schedules.	MTR Ad I helped manage the design and placement of advertisements.

Uber Trust「信任」: Gallery

UBER HK

KEY IMAGES

Video Still

Video Still

I helped with concept development of this campaign video.

Hong Kong professional boxer Rex Tso

'Father of Lan Kwai Fong' Allan Zeman

I helped with interviewing and preparing the celebrities for shooting.

Marketing guru Vincent Tsui (徐緣)

I helped with contacting and aligning these celebrities' schedules.

MTR Ad

I helped manage the design and placement of advertisements.