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Uber: Video

Video Producer / Campaign Manager

UBER HK

For Uber's second anniversary in Hong Kong, they were hoping that a message could be sent out to Hong Kong locals about Uber being a form of everyday transportation.


We designed a list of promotion campaign for Uber including graphic design, filming and video production, and video production.


The campaign featured a full-fledged but yet practical theme; the large local cinemagraphs were played at different MTR stations, along with the videos we produced.


The campaign helped Uber promote their image as a localised brand.

Uber: Text

KEY IMAGES

What I Did

Storyboarding

Storyboarding

I helped come up with a creative proposal and storyline for the campaign.

Location Scouting

Location Scouting

As a video producer, I helped scout locations for filming.

Casting

Casting

I also helped with casting for the ad.

Cinemagraph Stills

Cinemagraph Stills

I helped with copywriting for the campaign.

MTR Placement

MTR Placement

I helped deal with the placement of ads with JC Decaux.

Bus Stop Placement

Bus Stop Placement

Uber: Gallery
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