HARBORTECH BRANDING

HarborTech is an insurtech SaaS provider within MassMutual that is building a suite of product platforms that insurance carriers can use to provide a fully digital experience to their customers. As a startup, HarborTech needed a comprehensive brand guideline to establish their visual presence. I put together a design pattern for desktop, mobile and print that reinforces HarborTech’s brand style and voice through its visual touchpoints.

HarborTech Branding: Text

KEY IMAGES

Process Photos

Brand Guideline The HarborTech brand guideline serves as a foundation for the software being built.	System Elements The HarborTech brand system is comprised of nine core elements: logos, typography, iconography, color, composition, illustrations, photography, motion and tone of voice.	Logo Guidelines Logo guidelines, including aligning partnership logos follow clear space rules.
Functional Hierarchy It is important to organize typography in a heirarchical system according to relative importance through scale and function.	Brand Colors Primary brand colors include Black, White and Ocean Blue.	Image Usage Every image in design should serve a clear functional purpose.