MASSMUTUAL INTERNATIONAL

At MassMutual’s insurtech SaaS provider HarborTech, I was the sole Product Designer, helping build a suite of product platforms that insurance carriers can use to provide a fully digital experience to their customers.

MassMutual International: Text

KEY IMAGES

Process Photos

Whitelabeling Platform For the design, we needed a white label site that consists of different themes so the insurer can choose to implement. I created a responsive site and communicated daily with developers to ensure a smooth implementation process. ‍	Design Process At HarborTech, we follow the Agile Method and implement lean Product Design to work with engineers, product managers and designers. I focused on customer research, competitor comparisons, building new features, and usability testing.	User Personas Personas are commonly used tools in UX design. It’s a representation of the real target audience data, collected in previous research phases such as user interviews. I gathered information from expert interviews, then analysed which information overlaps. Using the informational patterns, I created these archetypical users whose goals and characteristics represent the needs our users. Persona representations include behavioral patterns, goals, motivations, skills, attitudes, and background information, as well as the environment in which a persona operates. By using personas, our entire team can stay focused and create a design that serves real users.
User Journey Map ‘How do people actually use our product?’ is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user’s perspective. Here I created a user journey map, which visualizes a customer’s relationships with the Mass- Mutual Product over time and across different channels. This helped my team put together a user storymap which was the starting point for prioritizing which features to develop and having a holistic portrait of our user journey.	UI Mockups For the UI themes, I created an array of styles to choose from.	Card Sorting Card sorting is a method used to help design or evaluate the information architecture of a site. In this card sorting session, participants organize sections for a life insurance application into categories that make sense to them and they also helped label these groups.

MassMutual International: Gallery

MASSMUTUAL INTERNATIONAL

KEY IMAGES

Whitelabeling Platform

For the design, we needed a white label site that consists of different themes so the insurer can choose to implement. I created a responsive site and communicated daily with developers to ensure a smooth implementation process. ‍

Design Process

At HarborTech, we follow the Agile Method and implement lean Product Design to work with engineers, product managers and designers. I focused on customer research, competitor comparisons, building new features, and usability testing.

User Personas

User Journey Map

UI Mockups

For the UI themes, I created an array of styles to choose from.

Card Sorting

Card sorting is a method used to help design or evaluate the information architecture of a site. In this card sorting session, participants organize sections for a life insurance application into categories that make sense to them and they also helped label these groups.