IKEA

The scenario is for a family to design & decorate a new place by themselves, to gather and consolidate ideas, ultimately purchasing, packing, moving, storing and unpacking.

As IKEA holds the strategy leading users to focus on their in-store experience, and to maximize their impulsive purchase while wandering in the store.

Our team’s goal was to build a multi-channel systems that best optimizes the in-store experience, also helping family members to exchange ideas.

IKEA Redesign: Text

KEY IMAGES

How We Did It

Organization of Digital Platforms	App Map While mapping out the various platforms our team used detailed site maps to clear up which functions each app or website will have.	IKEA App The system will feed user articles that are related to their family situation.
Kiosk Onboarding Choose from a few options of planning your shopping journey. You can also sign up for the lucky draw for the IKEA Decor session.	Kiosk - My Shopping Journey An interactive journey of which showrooms IKEA recommends the consumer to stop by. Edit list or print shopping journey map out for usage.	Kiosk Kids’ Corner An interactive game for kids - choose from their favorite colors / shapes / patterns to get their favorite items. They cannot add the items on the shopping list, however they can show their parents their game results.

IKEA Redesign: Gallery

IKEA

KEY IMAGES

Organization of Digital Platforms

App Map

While mapping out the various platforms our team used detailed site maps to clear up which functions each app or website will have.

IKEA App

The system will feed user articles that are related to their family situation.

Kiosk Onboarding

Choose from a few options of planning your shopping journey. You can also sign up for the lucky draw for the IKEA Decor session.

Kiosk - My Shopping Journey

An interactive journey of which showrooms IKEA recommends the consumer to stop by. Edit list or print shopping journey map out for usage.

Kiosk Kids’ Corner

An interactive game for kids - choose from their favorite colors / shapes / patterns to get their favorite items. They cannot add the items on the shopping list, however they can show their parents their game results.