CV

Professional Experience

UX/UI PRODUCT DESIGNER

May 2021 - Current

Healum is a seed funded digital health company funded by the NHS. I helped them build digital products to enable patients to monitor and understand their health, and software that empowers health professionals to achieve better outcomes with their patients.

SENIOR UX/UI DESIGNER

February 2021 - May 2021

At App Bar, I took ownership of projects from wire framing and design through to dev handoff. I designed page templates for websites, apps, touch displays and emails. I also established the design parameters and specifications for assigned design projects.

PRODUCT DESIGNER

October 2019 - February 2021

At MassMutual's insurtech startup HarborTech, I gained hands-on experience with wireframing/prototyping tools, e.g, Sketch, Illustrator, Figma. I created both B2C & B2B design and iteration in an agile development environment. I worked closely with Agile Tech team and product managers to refine user experience and interface design across multiple products for web and mobile platforms.

MASTER IN DESIGN (INTERACTION DESIGN)

September 2018 - July 2019

In this Hong Kong Polytechnic University degree I aspired to become a designer that puts people first. I harnessed skills of visual communication, product, digital media, environmental design, communication and information technology to give me a boost to the next step in my professional development. I explored emerging aspects of interaction design, based on human needs and pleasures as well as technological development.

DIGITAL MEDIA EDITOR

July 2017 - July 2018

At Breakazine, I managed the bookazine’s overall digital image, help set the tone and direction of social media outreach. I created, edited, did the layout and published web content; assigned stories, coordinated writer efforts, formatted content for web publishing and produced videos.

ASSISTANT ACCOUNT MANAGER

November 2015 - February 2017

At the Garage Limited, I built and maintained good business relationships with customers and counterparts. I also managed existing design accounts to sustain revenue growth and achieve sales targets.

CONTENT STRATEGIST

November 2014 - November 2015

At Guru Online, I was in charge of creating innovative and attention-grabbing posts for clients’ pages e.g. Facebook, Twitter and writing scripts for clients’ promotion video.

PUBLIC RELATIONS, SOCIAL AND MASS MEDIA CONSULTANT

June 2013 - September 2014

At Health in Motion Rehabilitation, I put out regular website content and blog posts on http://enabledkids.ca/. I aim to have fresh, informative, exciting content to grow a sustainable readership.

CERTIFICATE IN ADVERTISING AND APPLIED COMMUNICATION

September 2013 - July 2014

This University of Toronto - School of Continuing Studies certificate covers the fundamentals of public relations (PR), with an emphasis on social media and crisis and issues management, and provides an in-depth understanding of the important role of that public relations plays in maximizing an organization’s brand reputation.

SOCIAL MEDIA ENGAGEMENT SPECIALIST

November 2012 - September 2014

At GenesisXD Inc., I helped in establishing communication and developing focused content for a defined target audience, preparing project proposals, writing press releases and attending managerial networking events / client business meetings with the Creative Director

BACHELOR OF ARTS (JOURNALISM)

September 2008 - July 2012

I graduated with distinction from the University of Toronto's Specialist (Joint) Program in Journalism: training included producing news on a wide range of mediums, including video, audio, photo galleries, publishing a new niche magazine, anchoring at Observer Radio News and Observer TV News and reporting daily at the East Toronto Observer, a community newspaper serving the Scarborough community.

For more information about my professional experience, please get in touch.